In an interview with Spin in July 2019, Ty Dolla Sign first talked about the album, saying "I wasn't focused on, like, 'Oh, let's go make a fuckin' generic-ass hit, you know, 97 BPMs-plus, get the club going" and simultaneously stressed the importance of distinguishing himself from other artists, "I just wanted to give people some good music to listen to-something that sounds different from everybody else's shit".
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